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Are you seeking new pathways for growth?

We're a Top eCommerce Marketing Agency

We develop digital customer acquisition and retention strategies for merchants & retailers that integrate PPC, CRO, SEO, social media, customer profiling, affiliate, content marketing, marketing automation, and analytics.

We excel at integrating channels and tactics to work together to enhance our clients’ buyer’s experience and to maximize growth results.

Get a Free eCommerce Assessment

Our Approach to eCommerce Digital Marketing

1. Laying the Foundation:
Before executing any digital tactics, we first complete a full eCommerce audit with an 80/20 RFM analysis to determine growth opportunities, select a vision and a goal to focus on, and create a comprehensive strategy to support that vision and goal.

2. Grow Traffic:

We use eCommerce SEO, paid, content marketing, and social media tactics to increase your reach to online shoppers and strengthen your competitiveness with other online and brick-and-mortar retailers.

3. Advanced Advertising Tactics:

We use data to up-sell customers on products based on their behavior on your website, the products they put in their cart, and/or their purchase history.

4. Nurture Leads & Customers:
We nurture customers through content marketing, email marketing, and advertising. We analyze your customers' buying process and launch conversion rate optimization campaigns, targeted dynamic product ads on social media and retargeting display ads to optimize your customers' buying process.

5. Build a Loyal Community:

We run campaigns that encourage community building customer engagement across social media channels via product tutorials, giveaways, contests, and other high engagement opportunities.

6. Build Brand Awareness:

Our specialists develop cohesive branding, content, and ads across omni-channel selling platforms of Facebook, Pinterest, Instagram, and your website.

Looking for Proof of Our Five-Star eCommerce Digital Marketing Strategy?

Just like any good eCommerce site, our digital marketing services have reviews. Check out how the digitalJ2 team has helped these eCommerce businesses grow.
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What Others Are Saying

Cliff Morgan, Founder & CEO G FUEL

“As our eCommerce business matured, I quickly realized we needed to do a much better job marketing to our existing customers. I hired digitalJ2 and HubSpot and they crushed it! Over a 9-month period, existing customers sales grew 63%.”

Get a Free 80/20 RFM Analysis

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What is 80/20 RFM Analysis?
More than 100 years ago, Italian economist Vilfredo Pareto wrote a paper arguing that 80% of the land in Italy was owned by 20% of its population. This would come to be to be known as the Pareto Principle. Over time, this observation would become a staple in applications ranging from math and software to sports and even accident prevention.

For eCommerce, the 80/20 rule is simple: 80% of your business comes from 20% of your customers.

Who are these valuable customers? How can you find them? What can you learn about them when you do? That’s where the 80/20 RFM analysis comes in. RFM stands for Recency, Frequency, and Monetary value — the three metrics used to determine a customer’s worth. Our 80/20 RFM analysis explores these three metrics in your existing customer base.

By examining the length of time since a customer’s last order, the number of orders they’ve made over a certain timeframe, and how much money they’ve spent with you in that period, we can help you can narrow down which buyers you should be focusing your efforts on. Figuring this out can mean the difference between doubling your growth — or watching your revenue fall.

 

Who Benefits from an 80/20 RFM Analysis?

At digitalJ2, we believe — and have proven — that 80/20 RFM analysis isn’t limited to major eCommerce companies only. It’s a solution for eCommerce businesses of all sizes and industries, from companies with annual revenue below $100,000 to those with revenue well into the millions and tens of millions. Every business that has customers has data, and that means there are opportunities to use that data to make more informed decisions and leverage powerful tools to take action.

Whether you’re a large retailer with an extensive customer base and market niche or a new face in your particular industry, it’s important that you understand where your most valuable customers are. An 80/20 RFM analysis from digitalJ2 can help your business do just that.

Point Your eCommerce Marketing Efforts in the Right Direction

Thanks to our extensive integration options, digitalJ2 can help you access the data that can make the greatest impact for an eCommerce company. Through our 80/20 RFM analysis, we can help you turn your data into powerful insights that become actionable — all so you can more effectively reach the customers that already trust and rely on you for your products.

Our 80/20 RFM analysis is available to you at any time, but why wait? The right time is now — when you have the chance to get an in-depth understanding of the customers that are behind the growth of your business. The sooner you understand who your best customers are, the sooner you can start putting your eCommerce and marketing automation platforms to work serving them.

Get a Free 80/20 RFM Analysis